Adaptive Strategies
ChessDartboardStrategyMouse

Problem: Where else can we get the word out?

Solution: NAABT - Pharmacy Counter Display and Request Website

Sometimes the most obvious solution is evasive at first. So it was for getting the word out to those addicted to opioid painkillers and their families. What better place to plant the message of hope and help than at the drug stores themselves? A buy-in by Pharmacists was anticipated, and they did not disappoint us.

While it's true that Pharmacists sell prescription drugs prescribed by physicians, it is also true that they abhor the mismanagement and abuse of those drugs.

The counter displays hold important and pertinent literature about the misuse of prescription drugs. A complimentary website offers the displays to any registered Pharmacist or drug store chain. We feel this approach attacks the problem right at the source and gives addicts and their families a lot to think about while they are waiting for their prescriptions to be filled!

Counselors Campaign